Introduction of “HOSHI-NO-TSUYU”

A go-to matcha for thin tea (usucha) — easy to enjoy at home and ideal for tea lessons.

“HOSHI-NO-TSUYU” is our best matcha for thin tea that you can use comfortably for daily practice. It offers a well-balanced profile with umami, a soft bitterness, and a fragrant matcha aroma — especially enjoyable with sweets.

For formal tea ceremony, IKE-NO-SHIRO may be the better choice.
For tea lessons and everyday usucha, HOSHI-NO-TSUYU is an excellent match.
In summer, shake it in a shaker and enjoy it as a refreshing cold matcha.

Best for Usucha (Tea Lessons & Daily)

Great with sweets

Product details

Product name: Matcha tea powder

Origin: Japan

Ingredients: Green tea 100%

No additives, No coloring

Manufacturer: HOSHINOEN

ABOUT HOSHINOEN

Hoshinoen is one of the most famous matcha factories in Japan. It began producing matcha in earnest in 1989. It produces in Yame, Fukuoka Prefecture, which is famous for its sweet tea called gyokuro. The traditional gyokuro process is incorporated into the production of matcha to produce a high quality matcha with a sweet taste. It is produced in small quantities with a commitment to quality.

Quick Buying Guide

Choose the right HOSHINOEN matcha in seconds

Pick based on your purpose. If an item is sold out, check the alternatives at the bottom.

Best for first purchase

IKE-NO-SHIRO

Hoshinoen’s signature best-seller — mellow aroma, smooth taste, and low bitterness.

Beginner-friendly
Tea gatherings
All-purpose

For special occasions

SEIJYU / SEIHOU

A step up in aroma and depth — ideal for gifts and serving important guests.

Premium
Gift-worthy
Rich aroma

For everyday use

HOSHI-NO-TSUYU / YAME-NO-TSUYU / YAME-NO-HANA

Great for daily practice and casual drinking — balanced flavor for routine matcha.

Daily
Balanced
Good value

For lattes & baking

MOKUREN

Designed for recipes — stands up well with milk/sweetness while keeping matcha flavor.

Latte
Baking
Mixing

Hoshino village blessed with climate and soil.
HOSHINOEN is located in Hoshino Village, Yame District, Fukuoka Prefecture. The village is rich in nature, and the climate and soil are suitable for growing tea leaves. The region is Japan's top producer of gyokuro, a representative of high-grade tea leaves. HOSHINOEN's matcha is produced using the traditional method of making gyokuro, using the finest tea leaves.

Commitment to ever-evolving flavors
HOSHINOEN has its own field for research and researches better cultivation methods together with producers. There are many tea specialists, and there is also a craftsman who is the youngest in history to obtain a 10th dan tea master.

Made with 95 millstones under strict control
In a room where the temperature and humidity are thoroughly controlled, 95 millstones are used to pull it up. They only make the quantity ordered. This is to maintain high quality. Therefore, mass production is not possible.

Matcha is a Japanese superfood.
Tea is rich in antioxidants, catechins that suppress sugar absorption and promote fat burning, and tannins that suppress and decompose fat absorption. In addition, chlorophyll helps excrete unnecessary cholesterol, and vitamin C works together with catechin to suppress melanin pigment. Matcha is made from the whole tea leaves, so you can take in all the rich nutrients contained in the leaves.

Recommended Alternatives

Sold out / limited stock? Grab an in-stock alternative.

Premium matcha is often produced in limited quantities. If your favorite is unavailable, these two are our best “ship now” picks.

Saemidori (First Harvest) 100g

Smooth umami with gentle sweetness — a reliable Yame matcha for daily usucha & latte.

Nutty umami
Low bitterness
Great for latte

TSUJIRI “Hoshi no Tsumugi” 30g

Easy-to-finish 30g pack — perfect to try quickly, gift, or keep as a backup.

Quick try size
Gift-friendly
Ships fast

Saemidori 100g Hoshi-no-Tsumugi 30g

Tip: If your favorite is unavailable, picking an in-stock alternative now prevents delays in your matcha routine.

HOSHI-NO-TSUYU Matcha by HOSHINOEN – Premium Japanese Green Tea from Yame Hoshino | MatchaJP

HOSHINOEN HOSHI-NO-TSUYU – Japanese Ceremonial Matcha Green Tea Powder | Yame Hoshino Matcha 40g

HOSHINOEN HOSHI-NO-TSUYU – Japanese Ceremonial Matcha Green Tea Powder | Yame Hoshino Matcha 20g

HOSHINOEN HOSHI-NO-TSUYU – Japanese Ceremonial Matcha Green Tea Powder | Yame Hoshino Matcha 100g